Likely Consumer Mindset When Filling Out a Request for Help with Online Degree Programs:
Consumers at this stage are generally motivated, seeking clarity and validation on their decision to pursue an online degree. They may feel overwhelmed by choices, cost concerns, financial aid options, program legitimacy, and future career outcomes. Their mindset is solution-seeking, trust-dependent, and information-sensitive. They want personalized guidance, reassurance about ROI, and easy next steps to move forward.
- Virtual Admissions Consultation / Enrollment Assistance Calls
Consumers want a personal connection, live expert advice to navigate programs, and help with admissions process specifics.
| V | Product | Company | Payout | Notes |
|---|---|---|---|---|
| Enrollment Consultation | EducationConnection | $40-$60/lead | Replaced: EducationConnection has a public lead-gen affiliate program | |
| Admissions Counseling | CollegeAdvisor | $35-$65/lead | Replaced: CollegeAdvisor offers affiliate and referral partnerships | |
| Online Degree Help Line | Herzing University | $50-$75/call | Fast call transfer to admissions counselors | |
| Degree Program Advice | Purdue Global | $35-$70/lead | Strong brand recognition, buys calls & leads | |
| Online Degree Guidance | Walden University | $50/lead | Focus on graduate degree programs |
Sales Advice & Implementation:
- Use real-time call routing to connect immediately with enrollment advisors
- Offer calendared call scheduling options via confirmation page
- Highlight testimonials from past students within scripts
- Ensure mobile-friendly interface for call initiation
- Use urgency triggers (“limited spots”, “Scholarship deadline approaching”)
- Scholarship & Financial Aid Consulting Leads
Consumers are particularly sensitive to cost and want personalized help finding scholarships and aid options.
| V | Product | Company | Payout | Notes |
|---|---|---|---|---|
| Scholarship Leads | ScholarshipOwl | $5-$15/lead | Replaced: ScholarshipOwl has a public affiliate program | |
| Financial Aid Help | Fastweb | $15-$25/lead | Extensive scholarship database | |
| Aid Consulting | GoCollege | $20-$30/call | Provides financial aid counselors by call | |
| Aid Application Help | Federal Student Aid | Contact | Govt-related education financial support | |
| Tuition Support | Raise.me | $20-$40/lead | Micro-scholarships via lead generation |
Sales Advice & Implementation:
- Promote free scholarship matching consultations post form fill
- Use clear call-to-action for financial aid phone session scheduling
- Highlight cost savings potential and deadlines on confirmation pages
- Run retargeting on lookalike visitors for financial aid offers
- Provide simple eligibility checklists or calculators immediately
- Career Counseling and Job Placement Leads
Consumers interested in career outcomes want help understanding which degrees align with career paths and post-degree job placement.
| V | Product | Company | Payout | Notes |
|---|---|---|---|---|
| Career Counseling | CareerBuilder | $25-$40/lead | Focused on linking education & career | |
| Job Placement Leads | Monster | $30-$50/lead | Large job board with education connections | |
| Workforce Training | ed2go | Contact | Training provider with career placement | |
| Career Path Support | FlexJobs | $20-$35/lead | Remote work job placement emphasis | |
| Degree-to-Job Leads | LiveCareer | $15-$30/lead | Replaced: Career tools with affiliate options |
Sales Advice & Implementation:
- Incorporate career outcome stats tied to programs in confirmation messaging
- Offer live chat or scheduling with career advisors post-submission
- Use case studies of career success to build confidence
- Integrate video testimonials focusing on job placement results
- Offer downloadable career guides after lead capture
- Student Loan Consulting & Refinancing Leads
Consumers who request info often worry about managing educational debt and look for loan counseling or refinancing options.
| V | Product | Company | Payout | Notes |
|---|---|---|---|---|
| Loan Refinancing | SoFi | $75-$125/lead | Strong refinancing offers and credit focus | |
| Loan Counseling | PenFed | $60-$90/lead | Credit union with refinancing options | |
| Debt Management | LendKey | Contact | Partners with lenders for loan refinancing | |
| Federal Loan Aid | Federal Student Aid | Contact | Govt-backed loan counseling |
Sales Advice & Implementation:
- Feature debt reduction success stories on confirmation page
- Give clear access to licensed loan consultants via call-back options
- Use urgency messaging around loan interest rate lock programs
- Provide calculators to show potential monthly payment savings immediately
- Integrate SMS reminders for follow-up financial consultation calls
- Continuing Education & Certification Programs Leads
Consumers may also want continuing education for certifications alongside degrees for career advancement.
| V | Product | Company | Payout | Notes |
|---|---|---|---|---|
| Certification Leads | Coursera | $25-$50/lead | Partners with universities globally; affiliate program via Impact | |
| CEU Programs | edX | $20-$45/lead | Free/paid certification options; affiliate program available | |
| Professional Certs | Udemy | $15–$30/lead | Massive open online courses; affiliate program via Impact and Rakuten | |
| Skill-building Leads | Skillshare | $7–$34/lead | Focus on creative/professional skills; affiliate program via Impact |
Sales Advice & Implementation:
- Bundle certification information with degree program offers
- Use clear benefits for career upskilling and higher pay potential
- Offer instant chat with certification counselors
- Highlight flexibility with self-paced program options
- Use testimonials from professionals who advanced their career with certifications
