California Privacy Notice

This California Privacy Notice supplements the information provided in our general Privacy Policy and applies specifically to individuals who reside in the State of California. It is intended to comply with the California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act of 2020 (“CPRA”), as well as other California privacy and data protection laws. If you are a California resident, this notice explains your privacy rights, how we handle information about you, and what choices you may exercise.

Although Undiscovered Profits does not directly store personal data on its own servers, we work with trusted third-party service providers, including Aweber for email management, secure third-party payment processors for billing, and analytics services that may track general usage of our site. Because of these relationships, we provide this Notice to ensure transparency and compliance with California law.

Scope of This Notice

This Notice covers information collected through your interactions with the Undiscovered Profits website, membership platform, and associated services. It does not apply to data collected by third-party websites or platforms not directly controlled by us, even if we provide links to them. Each third party maintains its own privacy practices, and you should review their policies separately.

The CCPA and CPRA provide rights to California residents with respect to their “personal information,” which includes any information that identifies, relates to, describes, or could reasonably be linked with a particular consumer or household. While our platform does not itself store sensitive personal data, we recognize that names, email addresses, payment credentials, and browsing information may be collected through the third-party providers we use to deliver services to you.

Categories of Information

The categories of personal information that may be collected on your behalf, through third-party service providers, include:

Identifiers such as your name, email address, account login credentials, or device identifiers.
Commercial information such as records of membership subscriptions or purchases made through our payment gateways.
Internet or electronic activity information, including IP address, browser type, and interactions with our website, which may be captured through analytics tools.
In limited cases, optional information you provide, such as company name, comments, or preferences when completing a form.

We do not directly store or process sensitive categories such as government identification numbers, precise geolocation, medical information, or biometric data.

Purposes of Use

Any personal information collected on your behalf is used only for legitimate business purposes, such as:

Providing access to membership features, training materials, and resources.
Delivering transactional and administrative emails, including subscription confirmations, renewal notices, or essential service updates.
Sending newsletters, promotional offers, or educational materials if you opt in to receive them.
Processing payments securely through third-party gateways.
Monitoring site traffic and performance for security and optimization.
Complying with applicable laws and regulations.

We do not use or disclose personal information for purposes unrelated to these functions.

Disclosure of Information

We may disclose the categories of personal information described above to trusted third parties who perform services on our behalf, such as:

Email service providers (Aweber) who manage mailing lists and communications.
Payment processors who securely handle subscription fees and billing.
Analytics providers (such as Google Analytics or Facebook Pixel) that track site traffic and user behavior to improve performance and marketing.
Cloud hosting providers that deliver website and membership functionality.

These providers are contractually obligated to safeguard information and use it only for the purpose of delivering their services.

We do not sell personal information to third parties. For purposes of California law, “sale” means transferring personal information in exchange for monetary or other valuable consideration. While some third-party analytics or advertising tools may technically qualify as “sharing” under CPRA, we provide users with the option to opt out of such tracking by adjusting cookie settings or sending us a request.

Your Rights Under California Law

As a California resident, you are entitled to certain rights regarding your personal information:

Right to Know – You may request that we disclose the categories of personal information we collect, the categories of sources from which it is collected, the purposes for collection, and the categories of third parties with whom it is shared. You may also request a copy of the specific personal information collected about you.

Right to Delete – You may request that we delete personal information collected from you. Because our platform does not store such information directly, this request may require coordination with our service providers (such as Aweber or payment processors). We will assist you in forwarding your request or provide contact details for those providers.

Right to Correct – You may request that we correct inaccurate personal information maintained about you. For example, you may update your email address or payment details by contacting us or adjusting your subscription settings through our third-party providers.

Right to Opt Out of Sale or Sharing – You may request that your personal information not be sold or shared with third parties. We do not sell your personal information. However, because some analytics or tracking tools may qualify as “sharing,” you may opt out by adjusting your cookie preferences or contacting us.

Right to Limit Sensitive Personal Information – Although we do not collect sensitive personal information such as Social Security numbers, precise geolocation, or health data, you retain the right to limit such processing under California law.

Right to Non-Discrimination – We will not discriminate against you for exercising your privacy rights. You will continue to have access to membership services and resources on the same terms regardless of whether you exercise your rights.

Exercising Your Rights

To submit a request regarding your California privacy rights, please contact us using the information provided on our Contact page. You may be required to provide identifying information so we can verify your request. If you authorize an agent to act on your behalf, we will require documentation demonstrating that authorization.

We will respond to verified requests within the timeframe required by law, typically 45 days, with possible extensions where permitted. Because some data is held by third-party processors, we may need to direct you to those providers to complete your request.

Cookies and Tracking

Our site uses cookies, pixels, and similar technologies to enhance your browsing experience, analyze site performance, and deliver relevant marketing. While these technologies may capture identifiers such as IP address, device type, and browsing behavior, we do not use them to directly identify individuals.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect functionality, such as remaining logged in to a membership area. California residents may also submit a “Do Not Sell or Share My Personal Information” request, which we will honor by limiting tracking to only those cookies essential for functionality.

Children’s Privacy

We do not knowingly collect or share the personal information of children under the age of 16. Our services are directed to adults and business professionals. If we become aware that we have inadvertently collected information from a child, we will take immediate steps to delete it.

Security and Limitations

While we work only with reputable third-party providers and use industry-standard safeguards, no method of transmission or storage is entirely secure. You accept that there are inherent risks to providing personal information online. We disclaim liability for unauthorized access, data breaches, or circumstances beyond our reasonable control.

Changes to This Notice

We may update this California Privacy Notice from time to time to reflect new legal requirements, service provider practices, or changes in our operations. When updates occur, we will revise the “effective date” at the top of the page. Your continued use of the website after updates are posted constitutes acceptance of the revised policy.

Contact Information

If you are a California resident and have questions about this Notice or wish to exercise your rights under the CCPA/CPRA, please contact us using the methods listed on our Contact page. We are committed to assisting you in understanding and controlling how your information is handled.